On the road to wireless charging

Alex Gruzen, CEO of wireless charging company WiTricity, has seen [wireless] evolution take place across multiple industries during his career in consumer electronics, from laptops to Wi-Fi technology. The idea of wireless always begins as an expensive, optional feature, until it suddenly becomes universal.

“I see us going through the exact same trend here,” Gruzen said.

The company’s own research indicates that wireless charging can increase a consumer’s intent to purchase an EV by 68 percent, according to Gruzen, which could help move EVs beyond the early adopter stage.

Read the full GreenBiz article here.