The innovators behind electric-car-charging companies EVgo, ChargePoint, Electrify America, Volta, and Blink — some of the largest infrastructure and service providers in the market — claim much of the spotlight. But more entrepreneurs and startups are popping up in the small but growing field, looking to gain traction in various parts of the charging business — an industry that could hit $207.5 billion by 2030, according to Guidehouse Insights. From mobile charging to station repair to payments, the charging infrastructure needed to support the next wave of EVs isn’t just about juicing up. It’s everything else related to the EV owner’s experience, too. And it’s a critical time, as automakers like GM, Ford, VW, and a host of startups like Rivian and Lucid — not to mention Tesla — bet their futures on batteries. Among the 14 power players working to lead in the future of electric-car charging is Amy Barzdukas, WiTricity CMO.
Amy Barzdukas, WiTricity
WiTricity was founded in Watertown, Massachusetts, in 2007, with the vision of allowing vehicles to autonomously navigate to a parking spot, wirelessly charge, and be ready to go when needed. The company licenses its magnetic-resonance wireless-charging tech to auto-industry suppliers that build the component needed for vehicles to pick up the charge. It debuted on the Hyundai Genesis GV60 in South Korea last year.
Barzdukas leads global marketing as the company’s technology becomes commercially available. She has more than 25 years of B2B and marketing experience, and spent time at companies like Omnitracs, Hewlett Packard, and Microsoft before joining WiTricity.