McKinsey Interview – March 2019
A leader at the forefront of wireless electricity explains why cars are going electric, electric is going wireless, and the mobility ecosystem is headed for major change.
If the future of mobility is destined to be electric, CEO Alex Gruzen of WiTricity wants to make sure it’s cordless, too. WiTricity, a Massachusetts-based start-up, designs systems that deliver power wirelessly to car batteries using a technology known as magnetic resonance.
In this interview with McKinsey’s David Schwartz, Gruzen describes how convenient wireless charging could eliminate one of the major obstacles to widespread adoption of electric vehicles (EVs): the worry that consumers have about when and where to recharge the car. Solving that problem might be the key to unlocking EV sales, especially in cities. And rising sales of EVs would, in turn, usher in a host of changes for the auto industry, including the prospect of electric mobility as a service.
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