The Power of Nostalgia

Nostalgia is more than just entertainment – it is also a psychological resource that helps people cope. In times of intense change, nostalgia can provide a welcome respite. So given all the change and challenge the world is facing right now, it’s no surprise that nostalgia is making a comeback. But should we be nostalgic…

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From Hands Off to Eyes Off to Mind Off

If you haven’t ridden in an autonomous vehicle yet, I hope you’ll take Mario Herger’s suggestion and try one now! The reasons why become abundantly clear as he discusses the state of autonomous vehicles in WiTricity’s recent webinar. We’re certainly in a fast-moving transition. As Herger described – from taking your hands off the wheel…

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Ensuring Interoperability for Wireless EV Charging

By Morris Kesler, CTO, WiTricity We are thrilled today to be part of the CharIN Taskforce working with Siemens, Mahle, and others to fill in the gaps in the current standards for wireless EV charging. WiTricity has been working for over a decade with the SAE, GB, IEC, and ISO groups to create the standards…

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Technology in EVs IS the Luxury Element Consumers Demand

In a recent WiTricity survey of EV owners, we asked them if they considered their EVs to be “luxury cars.” We were surprised by the number of owners who said “no.” Even owners of Tesla Model S and Polestar vehicles did not consider their cars, which cost significantly more than the average new car in…

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Luxury EV Buyers Demand Latest Technology

Electric vehicles are going mainstream – it’s not just the early adopters who want them. And, more and more mainstream automakers have introduced, or will shortly introduce, new EV models of their luxury marques. It’s important, however, that the wants and needs of the luxury car buyer aren’t forgotten in this transition. And what do…

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EV Charging: Don’t Get Stuck in the Speed Trap

By Amy Barzdukas, CMO, WiTricity The shift from traditional gas- and diesel-powered vehicles to electric vehicles is here – and it’s a huge shift in many ways. In fact, the last time we felt a vehicle transition shift of this magnitude, was the change from horse and buggy to the horseless carriage. And, just like…

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Interior garage with a window, wall mount, and wireless charging pad, featuring a red electric car.

Brand Loyalty Not Absolute for Luxury EV Buyers

Wireless charging technology emerges as disruptor Watertown, Mass. – July 25, 2023 – A new research study conducted by TideWatch, an independent market research firm, identified wireless electric vehicle charging technology as a key disruptor in brand loyalty among luxury electric (EV) buyers. Among those loyal to their current brand, wireless charging technology is now…

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Robert Lee is SMART

Robert Lee of Chester, Virginia has always liked the SMART car. Particularly the electric version. He started with a SmartForTwo gas vehicle in 2015 and then, three years later, he had an opportunity to upgrade to an electric vehicle (SmartForTwo EV). He liked that car and kept it for 18 months before giving the Chevy…

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